5 powerful use cases for chatbots in eCommerce Infographic

ecommerce chatbot case study

Subsequently, you create one-touch interactions on a platform of your customer’s choice to maximize feedback or CSAT collection. Use a WhatsApp Chatbot to allow customers to quickly recreate carts and repurchase products. With our virtual assistant chatbot, you’ll also enjoy real-time translation and seamless escalation to human advisors when needed.

ecommerce chatbot case study

Your online business will drive more sales and invite more website visitors with eCommerce chatbots. This line by Seth Godin sums this up excellently well — Advertisers struggle to be heard through the noise. While customer service is a major priority for most companies, maintaining a large, dedicated in-house team isn’t a scalable strategy.

Ecommerce AI Chatbot

Imagine a scenario where the interaction between bot and human feels like an actual conversation. This is an ideal starting point for chatbots to send reminders for a special deal, check back in to see if a customer needs to re-stock an item, or send out marketing messages with interesting new offers. Start by gathering information and data that you already have access to.

ecommerce chatbot case study

Create a custom AI chatbot without code in minutes with ease with SiteGPT. With our simple step-by-step guide, any company can create a chatbot for their website within minutes. People can check their order’s current status from the chat window. The chatbots will pull your cart details and order details and reply to you with the details you are searching for. There are two types of chatbots that are commonly used in eCommerce websites. Synoptek delivers accelerated business results through advisory led transformative systems integration and managed services.

Give the chatbot a personality

By analyzing product attributes, customer reviews, and industry trends, AI algorithms can craft engaging and relevant content that resonates with target audiences. This not only saves considerable time and resources for businesses but also ensures content uniformity and quality. Moreover, AI can adapt the language and tone to match the brand’s style, optimizing content for SEO and improving product discoverability. Through this integration, eCommerce platforms can efficiently generate product content, enhance the shopping experience, and drive higher engagement and conversions.

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Chatbase is Google’s chatbot analytics tool that offers easy optimization options for your existing chatbot. While most platforms would have its own tracking systems to help the user with basic-level insights, there are other third-party platforms that provide more advanced into the performance of the chatbot. They can even up-sell and cross-sell products, offer discount codes and like a store that encourages customers to come back for a purchase. Offering highly personalized experiences to customers is one of the most successful use cases of a chatbot.

ArticleImplementation of Chatbot in Online Commerce, and Open Innovation

But Snaptravel has come up with a solution that makes the whole process much easier and super convenient. They created a consulting chatbot (available on Messenger and WhatsApp) able to find the very perfect holiday offer tailored to your needs. What if the products your customers ordered don’t meet their expectations?

ecommerce chatbot case study

So, get the bot that best fits perfectly with your business needs, address customer needs and build the winning framework. Then see how your customers naturally come to do business with your brand. Understanding where your customers are, what conversations they’re engaging in, placing your bot as an agent in those channels to add value to those conversations is the way ahead. Dashbot is great to understand the kind of conversations your users are having. Customers can now order pizzas by chatting with Pizza hut on Facebook or Twitter messenger. Customers can even have their questions answered and get information about the latest offers on their chat box.

The challenge for Sephora was that it wanted to attend to online customers in a similar way as it does in its brick and mortar stores. The brand wanted to engage with its customers and ensure a similar level of support and assistance. It is expected that by 2040, 95% of sales will be conducted using e-commerce. During the Covid-19 pandemic, customers have experienced the vulnerability of brick and mortar stores and the comfort and convenience of e-commerce stores. From every day groceries to some rare out-of-the-ordinary goods, people are dependent largely on e-commerce stores for everything.

  • AI chatbots that connect with CRMs through a Zapier integration are a boon for online business owners to automate difficult tasks.
  • They can provide instant answers to customers’ questions and handle 80% of the queries without any human intervention.
  • It wanted to manage the large volumes of incoming queries and lack of agent availability with an e-commerce chatbot.

Impressive as the reservation bot is, the Sephora Virtual Artist is much more inventive. This bot is designed to help users colour match Sephora products like lipsticks. Making the whole booking process quick and easy, the bot has an 11% higher conversion rate than the other channels Sephora uses for in-store bookings. Leading the way for beauty stores worldwide, cosmetic retailer Sephora was one of the first brands to introduce bots on Facebook Messenger and Kik. It’s a good example of using a bot to do the hard work for customers e.g. find products that match their criteria. For each question, users can choose from a selection of four responses.

ConciergeBot – Chatbot for Hotel Direct Bookings

Operating on Facebook Messenger, it drove 25% of all social media sales and returned a 71% reduction in cost per conversion. With just a few questions, they can gather information on personal preferences, allowing businesses to retarget a customer with highly tailored ads. We all know data is the king of marketing – the more you have, the more you can successfully retarget customers. Plus, by remembering key customer details like address information, they increase the chance of customers returning for fast service. This will bring more traffic to an ecommerce store through word of mouth. A creative, well-built chatbot is a great way to promote a business.

ecommerce chatbot case study

Chatbots are very versatile and can fit in a number of aspects of your overall marketing strategy or plan and serve as an extension of your brand voice and messaging. Octane AI is a chatbot tool that’s specifically built for Shopify stores (it only supports Shopify and Shopify Plus). So if your eCommerce store runs on Shopify, this is the tool you should check out. They also provide a lot of chatbot examples you could use in creating your own.

Empower you to provide omnichannel CX

They may also feel more comfortable chatting with the service bot directly on a web page. Using an omnichannel chatbot lets customers receive service on their desired platform. This capability is one of the key benefits a chatbot yields to an eCommerce business. Using the Samaritan omnichannel chatbot for the retail industry is a safe way to offer 24/7 customer service. This tool is GDPR-compliant with a two-step verification process, so customers can get help while keeping their personal information secure.

ecommerce chatbot case study

On average, the online shopping cart abandonment rate is 70% worldwide. That amounts to trillions of dollars worth of missed opportunities. Research by Forrester indicates annual losses of up to $18 trillion.


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